16 Oct Do your consultant productivity reports need a serious makeover?
A lot is invested before a new cosmetic lands on the shelf.
There’s the idea. Then sourcing ingredients, manufacturing, labelling, packaging and presenting.
That new lipstick or shadow might be eye-catching on the shelf. But it needs to move quickly onto the lips and eyes of customers – and lots of them – for your business to thrive.
How do you know what your cosmetic counters are selling?
How popular are products by store or by region?
Which sales consultants are doing well and who might need a nudge – or extra training – to increase conversions?
Having a breakdown of your sales by consultant, product category, store and region– at your lacquered fingertips – allows you to report back to both your senior management and your department store partners. And take action to make target.
You need to know. And your department store managers expect this detail to decide which counters need a makeover of their own.
Just like applying makeup can enhance someone’s beauty, a well-structured cosmetic sales productivity report can enhance your success.
VIPS provides instant smart data collection with interactive dashboard reporting to cosmetic companies.
If you haven’t already got this, you need it!!