How effective is your cosmetics business when it comes to building quality customer databases? If you're like most we come across, your data collection processes are manual, slow and unreliable. The age-old ‘file card’ is good in theory, but not in practice. Customer details are rarely forwarded...
Branding? Product quality? Celebrity endorsement? What makes a beauty brand truly stand out? And more importantly, what’s the extra something that can give your brand the edge it needs – with bigger sales and richer customer databases than you ever thought possible? With the flash and flurry...
Are your salespeople spending more and more working hours on the road and out of sight? With the rapid rise of smart devices and constant connectivity, we are all a lot less tethered to our desks than we used to be. And some managers would be...